Subaru of America has done it again. We’ve ranked in the 2024 American Customer Satisfaction Index (ACSI) Survey for the automobile industry. This proves our long-standing commitment to customer satisfaction, which matches our reputation for quality, reliability, and customer love.

The 2024 ACSI Automobile Study measures customer satisfaction with vehicles and the companies that make them. We’re at the top of the industry. This means we’re doing a great job of building relationships with our customers and delivering value, dependability, and service.

Long-Term Commitment to Quality and Satisfaction

This isn’t the first time Subaru has topped the ACSI Survey. We’ve been one of the most customer-focused companies in the industry for years. This year’s results are just the latest example of our ongoing efforts to exceed customer expectations at every point of the ownership experience.

The ACSI Survey measures a lot of things that impact customer satisfaction – product quality, customer service, and overall value. We’re meeting and beating all those criteria.

Customer Experience

One of the main reasons Subaru topped the ACSI Survey is our focus on customer experience. We’ve always known that building strong relationships with our customers means more than just quality vehicles – it means great customer support and service.

Subaru’s commitment to customer service is evident in our extensive network of dealerships and service centers across the country. These aren’t just places to buy vehicles or have them serviced – they’re designed to be a welcoming and seamless experience for our customers. From the moment a customer walks into a Subaru dealership, they’re met with knowledgeable and attentive staff who put their needs first so buying and owning a vehicle is as easy and enjoyable as possible.

And Subaru’s focus on experience doesn’t stop at the sale. We’re famous for our customer loyalty programs that deliver extra value through incentives and rewards for repeat customers. These programs help our customers feel valued and loved long after they buy.

Vehicle Quality and Performance

In addition to customer service, Subaru’s top spot in the ACSI Survey is also due to the quality and performance of our vehicles. We’ve built a reputation for building reliable, durable, and safe vehicles and our customers love that.

Safety is at the heart of the Subaru philosophy and that’s reflected in the design and engineering of our vehicles. Many Subaru models – including the Subaru Outback, Forester, and Ascent – have received top safety ratings from the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS). That’s peace of mind for our drivers.

And Subaru vehicles are versatile – we have options to fit different customer preferences. Whether it’s the ruggedness of the Subaru Crosstrek or the family-friendly features of the Subaru Legacy, our lineup is designed to meet the needs of modern drivers. That versatility, plus our reputation for building vehicles that last, is why we score so high.

Brand Loyalty and Advocacy

Another reason Subaru topped the ACSI Survey is brand loyalty. Subaru owners are some of the most loyal and vocal advocates for the brand – they love their vehicles and the company. That kind of loyalty speaks volumes about our ability to deliver.

Subaru’s focus on building a sense of community among our owners has also helped drive that loyalty. Subaru owners connect and share their experiences and love for the brand. We reinforce that community through Subaru-sponsored events and initiatives like the Subaru Love Promise – giving back to our communities through charitable efforts.

So we have a customer base that not only stays loyal to the brand but advocates for it to others. That advocacy is a key driver of Subaru’s future success – it brings in new customers and keeps us relevant in a competitive market.

Forward Thinking

With our 2024 ACSI Survey performance, we’re set up for success in the years to come. With a focus on sustainability, technology, and electric vehicle (EV) development, we’re ready for what’s next.

We’re committed to building environmentally friendly vehicles and that’s evident with the introduction of the Subaru Solterra, our first all-electric vehicle. The Solterra is a major step in our journey to reduce our environmental footprint and give our customers more sustainable options. As the industry moves toward electrification, our focus on eco-friendly vehicles will be a big part of why we score high with customers.

And we’re committed to putting the latest technology in our vehicles so we stay competitive in a tech-driven market. With advancements in safety features, infotainment systems, and connectivity options, we’re giving our drivers modern, forward-thinking vehicles that meet the demands of today’s tech-loving consumers.

Subaru’s #1 ranking in the 2024 ACSI Survey means we’re committed to quality, customer satisfaction, and innovation. By building reliable, safe, and great vehicles and delivering exceptional service, we’re in the driver’s seat of the industry. We’ll stay there.